Tuesday, March 5, 2013

How to Make Money With Teleseminars

Do you ever wonder how those folks offering free teleseminars ever make money?

I'll let you in on three secrets.

First, making money with teleseminars is a great goal...however, don't overlook the importance of building your email list with teleseminars as well. Many people from all over the globe have registered for my teleseminars and continue to receive information and promotions from me.

How to Make Money With Teleseminars

Second, teleseminars are a great way to deliver good content that you can then repurpose (reuse) in other information products that you can sell. Here are just some ideas to get you started:

1) Record your teleseminars and post the audios in a membership only library on your website or blog. Members pay a fee to join.

2) Record your teleseminars and turn them into a CD that you can sell or send for free to people who will share their postal address with you. Gathering postal addresses is becoming more important as people are inundated with emails that they don't open.

When you have their postal address, you can send direct mail pieces like postcards and letters.

3) Have your recorded teleseminar transcribed - you can then combine the CD and transcript and sell them as an information product. You might "beef it up" with additional bonus pages and reports.

4) If you have several related teleseminars or a multi-part teleseminar series, you can create several CDs with transcripts and create a home study kit. These can sell from to 7 depending on the topic and volume.

Topics that are targeted to a very special niche are good candidates for the higher dollar information products. For example, you could sell a "time management for busy professionals" information product. If you instead created "time management for dentists" you'd command more money. You'd have to use their jargon and know something about the demands of their work to customize your content to them but you don't need to be a dentist!

Third, teleseminars are a great way to gather information for a book or for a coaching group or a teleseminar series. Hold a teleseminar on your topic area and leave plenty of time for participant questions.

Have it transcribed and note your answers, in your words, to their questions. You find out what your audience's concerns are, how you provide solutions and where you might need to do research to get more information.

Now you're on your way to creating your next information product -the biggest secret is that you'll want to create several products-once someone loves your product they WILL want more.

How to Make Money With Teleseminars
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Want to learn more about creating and delivering powerful teleseminars? "Launch Your Teleseminar in 14 Days: Make 0,000 Income Sharing Your Interests and Passions" at http://authenticlifeinstitute.com/teleseminars.htm is a complete training in Teleseminars which opens the door to unlimited opportunities. My clients who use it say "I've been putting off using teleseminars because I didn't know how to begin -now I know!" In addition to discovering how to create powerful teleseminars, you'll get tips on how to leverage them into information products for profit, free coaching to be sure you USE the information, and much more.

For free weekly self employment information sent to your Inbox, subscribe to Ann's Authentic Life Institute Ezine at http://www.authenticlifeinstitute.com.

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Monday, February 25, 2013

Linear Regression Analysis - Interpreting the Intercept in a Regression Model

The intercept (often labeled the constant) is the expected mean value of Y when all X=0.

Start with a regression equation with one predictor, X.

If X sometimes = 0, the intercept is simply the expected mean value of Y at that value.

Linear Regression Analysis - Interpreting the Intercept in a Regression Model

If X never = 0, then the intercept has no intrinsic meaning. In scientific research, the purpose of a regression model is to understand the relationship between predictors and the response.  If so, and if X never = 0, there is no interest in the intercept. It doesn't tell you anything about the relationship between X and Y.

You do need it to calculate predicted values, though.  In market research, there is usually more interest in prediction, so the intercept is more important here.

When X never =0 is one reason for centering X. If you rescale X so that the mean or some other meaningful value = 0 (just subtract a constant from X), now the intercept has a meaning. It's the mean value of Y at the chosen value of X.

If you have dummy variables in  your model, though, the intercept has more meaning.  Dummy coded variables have values of 0 for the reference group and 1 for the comparison group. Since the intercept is the expected mean value when X=0, it is the mean value only for the reference group (when all other X=0).

This is especially important to consider when the dummy coded predictor is included in an interaction term.  Say for example that X1 is a continuous variable centered at its mean.  X2 is a dummy coded predictor, and the model contains an interaction term for X1*X2.

The B value for the intercept is the mean value of X1 only for the reference group.  The mean value of X1 for the comparison group is the intercept plus the coefficient for X2.

Linear Regression Analysis - Interpreting the Intercept in a Regression Model
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And now I would like to invite you to learn more about interpreting regression coefficients, including centered predictors, interactions, and more, in one of my FREE monthly Analysis Factor Teleseminars: "Interpreting Linear Regression Coefficients: A Walk Through Output." Visit http://www.analysisfactor.com/learning/teletraining4.html to get started today.

© 2008 Karen Grace-Martin â€" Statistical Consultant and founder of The Analysis Factor

Karen Grace-Martin has helped social science researchers practice statistics for 9 years, as a statistical consultant at Cornell University and at The Analysis Factor. She knows the kinds of resources and support that researchers need to practice statistics confidently, accurately, and efficiently, no matter what their statistical background. To get answers, advice, and a list of resources to help you learn and apply appropriate statistics to your data, visit http://www.analysisfactor.com

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Sunday, February 17, 2013

Christmas Fundraising Letters - Make Your Direct Mail Appeal Original But Contemporary at Year End

If your non-profit organization is typical, your direct mail program raises 50 percent of its revenue with one mailing-the Christmas appeal. More people give more money to the "Holiday Season" letter than they give to any other single mailing all year. Your goal this Christmas is to persuade these generous donors to give again. Here's how.

1. Make your message original
Just because Christmas commemorates Jesus' birth doesn't mean your letter has to dwell on the events that took place around the manger. You don't have to show donkeys. Instead, consider the other characters in the drama and find a way to present your case for support through them.

For example, Mary and Joseph are living in a land occupied by a foreign army (sound familiar?). Joseph's fiancé is pregnant with a child that isn't his, but he stays with her and raises the child as his son anyway. Uncommon. The prevailing emotion surrounding the birth of Jesus is fear. The shepherds tremble in the fields. Herod acts out of fear. Mary and Joseph flee for their lives to Egypt.

Christmas Fundraising Letters - Make Your Direct Mail Appeal Original But Contemporary at Year End

2. Tie your Christmas appeal to current events or current themes
The key to connecting with your donors through paper and postage is relevance. Your must present a need that they both understand and care about. One way to demonstrate the relevance of your cause is to tie your case for support in your Christmas letter with the events that are uppermost in your donors' lives right now.

For example, right now, (October 2008), folks in the United States are electing their next president and folks in Canada are electing their next prime minister. The people who lived in Israel during the time of that first Christmas had no voice and no vote, living as they did under a military dictatorship.

Again, your donors are living through a time of tremendous financial volatility. Banks are going bankrupt. Millions are losing their homes to foreclosure. And the stock markets worldwide are crashing. Can you tie any of these themes to the events that Christmas celebrates, such as "peace on earth," "goodwill to all men," and the world's obvious need for some divine intervention. I know you can.

So I suppose you can see that what I recommend you do at Christmas is say something about the season that your readers have never thought of before (be original) while showing how closely Christmas, and your need for funds, is more relevant and obvious today than ever before. The gifts will come.

This book helps . . .
Read Breakthrough Fundraising Letters. Master the proven techniques that professional direct mail fundraising copywriter Alan Sharpe uses to craft breakthrough letters. You'll learn the mistakes to avoid, the best practices to implement right now, and the tips, techniques and shortcuts that you can use for years to come.

Visit http://www.raisersharpe.com/books/Book002_Breakthrough.htm

Christmas Fundraising Letters - Make Your Direct Mail Appeal Original But Contemporary at Year End
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----
About the author
Alan Sharpe publishes Direct Mail Fundraising Today, the free, weekly email newsletter that helps non-profit organizations raise funds, build relationships and retain loyal donors. Alan is the author of Breakthrough Fundraising Letters and 25 handbooks on direct mail fundraising. Alan is also a speaker and workshop leader who delivers public seminars and teleseminars on direct mail fundraising. Sign up for Alan's newsletter at www.RaiserSharpe.com.

© 2008 Alan Sharpe.

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Wednesday, February 6, 2013

Public Speaking - 5 Tips for Getting Past the Ums And Ahs So Your Message Gets Through Loud & Clear

Public speaking is a powerful way for a solo professional or small business owner to market your business. So is presenting teleseminars. But what happens when you get stuck saying too many ums and ahs? Should you quit speaking in favor of other marketing methods? Here is an actual panicked message I received from a client followed by my response:

"Help! I just listened to myself speak on a recording and I had to stop it within a minute. The Ummmss and Ahhhss were horrendous -- 4 or 5 within that time frame! I plan to conduct many teleseminars and do public speaking and this just has to stop now."

Here are the top 5 most effective ways to get past the ums so your message comes through loud and clear:

Public Speaking - 5 Tips for Getting Past the Ums And Ahs So Your Message Gets Through Loud & Clear

1.Practice Out Loud

If you have a tendency to um and uh, the reason is often because you have an idea of what you want to say next, but you're not totally certain. So you insert a verbal filler to fill the space while you figure out the next word. Practicing out loud will get you to the point where you are completely comfortable with what you're saying, and therefore not have the need to um or uh (or at least greatly reduce it). If you plan on delivering the same material multiple times, you'll have to practice much less often as you gain more experience. If you can, record yourself while practicing so you can hear where you tend to um and uh the most.

2. Work From Detailed Notes and Not a Script

You'd think a word-for-word script would make it easier to stop the ums... and it can. But only if you have experience making a script sound natural. Otherwise you'll sound like you're reading. That's the opposite extreme of um and uh and sounds just as bad.

3. Be Aware

This is important. Many people have no idea they rely on verbal pauses or disfluencies until they hear themselves on a recording. The first step in overcoming from any addiction is to recognize and acknowledge you have one. And truly, people who say um and uh too much are addicted to their crutch words. Simply knowing you make this mistake will get you that much closer to stopping it.

4. Pay Attention

Listen to yourself as you present your speech or teleseminar. Do not think about anything else other than what you are saying, how you are saying it and your audience: IN THAT MOMENT. People will um and uh when they are distracted from their planned comments. For example, while on a teleseminar, shut down your email and other instant message features so you won't be visually interrupted (sometimes just the sound of those things can distract you enough to trigger an um.) Don't try to multi-task while leading a call or doing any type of presentation.

5. Connect with Your Audience

Here's a fun test to do the next time you're practicing with a friend: try to say um while making direct eye contact. It's nearly impossible. Why? Because you're having a conversation and um isn't a word. Um doesn't fit and doesn't make sense. While you're having a 1:1 conversation, you would likely avoid um and uh. Make your presentations much more conversational and your um and uh will disappear.

Is it crucial to get rid of all the ums and uhs? Experts disagree, but in my decades of experience as a speaker, audience member, and instructor, I haven't thought less of a speaker who had outstanding content with an occasional um or uh. You don't have to eliminate every um and uh when the rest of your message is solid. The time to get concerned is when your audience is listening for your next um instead of paying attention to your message. So fix what you can, give yourself a break, and um, keep on public speaking.

Public Speaking - 5 Tips for Getting Past the Ums And Ahs So Your Message Gets Through Loud & Clear
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Public speaking is one important way to increase your credibility as a small or home-based business owner. I invite you to discover how to Increase Business by Communicating Your Credibility now. You'll get this FREE e-course designed to help you attract more business and get more cash flow. Pick it up here: http://www.communicationtransformation.com/creating-credibility-ecourse.html

If you'd like to learn more about using public speaking to market your business, visit [http://www.CashInOnSpeaking.com] . You'll learn everything you need to know from how to choose a topic, how to best organize your speech to get instant results, and where to go to get booked to speak.

Felicia J. Slattery, M.A., M.Ad.Ed. is a communication consultant, speaker & coach specializing in training small and home-based business owners effective communication skills so they can see more cash flow now.

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Sunday, February 3, 2013

Top EFT Tapping Tips & Affirmations

Ever since I've discovered the Emotional Freedom Techniques and experienced how life-changing they can be, I have had a passion for sharing them with others. I decided to learn from the best about the most effective ways to get results.

I've spent over a year learning about EFT; researching, listening to teleseminars, radio programs and reading articles. I paid close attention to everything and I took a lot of notes.

Now I'm sharing all of the most valuable EFT tapping tips that I have found for people who want to get the most out of using the Emotional Freedom Techniques on themselves. Here are a few:

Top EFT Tapping Tips & Affirmations

LEARN ABOUT THESE TIPS BEFORE YOU TAP:

1. Drink a full glass of water before tapping to stimulate and prepare your body's electrical system

2. You can tap down either side of your body with either or even both hands, or try alternating

3. Don't tap too hard. Use the same amount of pressure you would as if you were drumming your fingers on a table.

4. Take a slow deep breath after you complete a round of tapping to help move the energy through your body

5. Yawning during tapping is a sign that you are releasing energy, so let out the yawns and keep going

6. When you tap along with a group of others (either live or via recording), you will experience "borrowing benefits" whether or not you are the "primary tapper". So always tap along.

7. The key to tapping is to "tune in" and always ask yourself "How does this make me feel?" and that will be your guide.

It's actually common for people to have anxiety about not knowing what to say when they tap for themselves. The good news is - there isn't a wrong way to do EFT, you can't make a mistake or hurt yourself.

If you're having issues about knowing what to say, then choose from these powerful EFT affirmation phrases to help you move forward. These examples were drawn from actual EFT tutorials given by several of the top EFT practitioners in the field.

Here's a list of the most powerful EFT affirmation phrases to use while tapping:

I choose to...
I prefer to...
I intend to...
I decided to...
I embrace...
I love feeling...
And you can mix and match these positive affirmations with one of these many helpful phrases:

...love and accept myself anyway
...forgive myself for feeling...
...know I did the best that I could
...accept things just as they are
...be okay with where I am NOW
...feel safe
...be at peace
...feel powerful
...be inspired
...feel calm and confident
...trust my inner guidance
...release the need to...
...let go of the guilt, the shame, the resentment, the fear...

Some people get bored repeating the typical "I deeply and completely love and accept myself" affirmation. This mix of EFT phrases can help to stimulate a more specific reaction and better clearing. Play around with them and add your own words.

As always, to get the best results with EFT, tune into your feelings and intuition and let them guide you. Of course if you're still having trouble clearing your limiting beliefs on your own, then visit an EFT practitioner because this technique works for everyone and you just might need a little extra guidance.

Top EFT Tapping Tips & Affirmations
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Click here to visit my website. It's a practical guide to learning the Universal and Spiritual Laws that will empower your personal development growth. Explains Law Of Attraction, Energy, Emotional Freedom Techniques, Wealth Consciousness and more. Includes practical tips, techniques, articles, audio & video clips.

MORE EFT TAPPING TIPS

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Friday, January 25, 2013

Hardwood Floor Refinishing - Do It Yourself Tips

If you're lucky enough to find hardwood floors hiding under your tired carpeting, you might feel like covering the wood back up. That's understandable because refinishing the floors yourself seems like an impossible task.Hardwood floors were a common feature in houses until the 1960s. Before that, having wall-to-wall carpet was considered a luxury upgrade. From the 1970s on, most homes had wall-to-wall carpet in nearly every room. However, tastes change, and over the last couple decades, hardwood floors have once again become fashionable and desirable. Oftentimes, when I'm talking with someone about fixing houses, they ask if refinishing hardwood floors is something they can do themselves. Unless the person has a physical reason why they can't do it, I generally say yes. However, I also remind them that redoing hardwood floors takes a great deal of time, sweat, and elbow grease. As a general rule, floors of fifty square feet or less can be sanded by hand, but for any floor larger than that, rent or buy a small orbital sander. Everything necessary for doing it yourself will be available at your local hardware store. You can buy a pretty good electric sander nowadays for less than 0, which can be a good investment, especially if you're planning to work on your home on a regular basis.The first layer to be removed is often a thick wax coating, followed by a coat of either polyurethane or varnish. A heavy duty commercial wax stripper can remove the wax, and then a lacquer thinner or acetone can be wiped on to prepare the wood for the next step. If there are any carpet tacks or pieces of old nails in the wood, remove them first. The remnant of a nail can tear up sandpaper, damage a sanding pad, and do serious damage to the palm of your hand, so check carefully to make sure all remnants of tacks and nails are gone before you begin sanding. Fill all nail holes with a quality wood filler, matching the color as closely as you can, and let it dry. Then you're ready to begin sanding the floor with 220-grit sandpaper, whether by hand or with a sander. When you're done sanding, wipe the entire floor with a damp cloth to remove as much sanding dust as possible. Damp cloths work better than vacuum cleaners. Let the floor dry, and then wipe it again with a tack rag, which is a cloth impregnated with resin to pick up fine dust particles. Again, your local hardware store will have what you need.After the floor is as clean as you can get it, apply three coats of polyurethane with a paint pad, allowing each coat to dry thoroughly, lightly sanding with 220-grit paper, and wiping the floor with a damp cloth and a tack rag between coats. If you prefer an old-fashioned finish, you can use a 50/50 mixture of linseed oil and mineral spirits and then wax the floors with beeswax or paste wax. Take caution with the chemical mixture and the rags because they can catch on fire. You can refinish hardwood floors yourself. It just takes time and effort--and a good set of kneepads wouldn't hurt, either! Once you finish, you'll have a gorgeous floor to be proud of and ready for that next "do it yourself" project--perhaps the next room with hardwood floors. Copyright © 2006 Jeanette J. Fisher

Hardwood Floor Refinishing - Do It Yourself Tips
Hardwood Floor Refinishing - Do It Yourself Tips
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Author Jeanette Fisher, America's "Dream Home" Maker, teaches interior design, redesign, and home staging. You can ask her questions on her Amazon blog or see http://www.designpsych.com for free home decorating teleseminars.

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Tuesday, January 22, 2013

How To Write A Book And Get Published - What You Must Know

Want to write a book? You can. You start writing, and you keep going. At around 80,000 words, you've got yourself a book. Now what? You sell the book to a major publisher, hit the bestseller lists, and order your new cherry-red Ferrari.

That's how writing a book and getting published works. But if you try to follow that process - just sit down and start typing - the chances that you'll sell the book are slim. To sell your book you need to know the kind of book you're writing before you start, and also whether there's an audience for that kind of book. It sounds unfair, but in order to sell your book, you have to prove to the publisher that people will want to read it.

What Kind of Book are You Writing?

How To Write A Book And Get Published - What You Must Know

Most new authors start on their book writing and publishing adventure by reading a book and getting inspired. They don't think about the kind of book they're writing, or who would want to read it.

There are basically two kinds of books: truth and lies, otherwise known as nonfiction and fiction (novels). Some hundred thousand books are published in English each year, both nonfiction and novels. You must know what kind of book you're writing before you start.

Let's imagine that you've read a Harry Potter novel, and you're so enthusiastic that you're inspired to write your own children's novel. The words pour out of you; you're on fire. You write and write and write, and the pages pile up on your computer's hard drive.

This is great. While you're writing, ask yourself: "In a bookstore, where would this book of mine be shelved?"

If you're not sure, go to a bookstore and wander around the shelves. Is your book in the nonfiction section? In the children's section? In the romance novel or mystery section?

If you're inspired by Harry Potter, you know you're writing a children's novel. Imagine your book on the shelves, right beside the rows of Harry Potters.

This isn't an idle exercise, or a fantasy. You must know what you're writing, so please visit that bookstore. "What is it?" is the first thing an agent will want to know when you contact her to represent your book. It's also the first thing an editor at a publishing house will want to know.

So, what are you writing? If you don't know, or aren't sure, think about it and visit a bookstore if you need to. You can write a book and get published if you know what you're writing, and who will want to read it.

How To Write A Book And Get Published - What You Must Know
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Discover how YOU can write a book and sell it with Angela Booth’s Just Write a Book Blog at http://www.justwriteabook.com/blog/ Angela helps you with the writing process, and demystifies the publishing trade. Read Angela’s blog, and subscribe to her popular freelance writing ezine, Fab Freelance Writing Ezine at [http://fabfreelancewriting.com/ezine/fab-freelance-writing-ezine.html] Yes, you can become a published author: imagine YOUR book stacked on the shelves in bookstores. If you want to write a book, you can.

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Sunday, January 20, 2013

ISBN - What Does it Really Mean?

ISBN = International Standard Book Number

Most small and self-publishers know that an ISBN is a necessary number that identifies their book within the book industry. But what do all those numbers actually mean? Can anyone look at an ISBN and extract any useful information?

Let's consider what the 13 digits in an ISBN mean to the book industry (publishers, wholesalers, distributors, libraries, and retailers).

ISBN - What Does it Really Mean?

First, note that you may encounter two versions of ISBNs -- the ISBN-10 and the ISBN-13. Besides three more digits, what's the difference?

A few years ago, the ISBN folks realized that they would soon exhaust the mathematical possibilities of the 10-digit format. Too many books were being published in too many different formats. The solution was obvious -- expand the format to incorporate more digits. You might think that adding three more digits would increase the available numbers by a factor of 1,000...but you'd be wrong.

It only doubled them.

How could that be? you might wonder.

To answer that question, consider the bar code on the back cover of a book. You will usually find the ISBN printed in human-readable form (i.e., in numerals) just above the bar code. Up until a couple of years ago, that would have been the 10-digit ISBN. Then, during a transition period, it frequently included both the 10- and 13-digit forms of the ISBN. Now, most newly published books will show only the ISBN-13 (although some are still including both). You might also have noticed that there are human-readable numerals sort of embedded along the lower edge of the bar code. Those digits are the ISBN-13...and always have been (even when there was no such thing as an ISBN-13).

In the days of only ISBN-10, a book's bar code with its embedded numerals (technically known as the Bookland EAN, or European Article Number) consisted of the ISBN-10 plus a 978 prefix and, usually, a different final digit.

Now, with the implementation of ISBN-13, the ISBN and the Bookland EAN will be identical, including the final digit.

Confused yet? Hold on. Let's decode an ISBN-13 to help clear things up.

The ISBN-13 and Bookland EAN, consist of five distinct parts:978 or 979 prefix (all this means is that the number refers to a book -- after all, the EAN is used for a lot of other non-book products with their own unique prefixes) Group or country identifier (for books published in the English group -- meaning the US, UK, Canada, Australia, New Zealand, etc. -- this will a "0" or a "1") Publisher prefix (this can from two to seven digits, depending on the size of the specific block of ISBNs) Title identifier (this is actually the part that is assigned to a specific title, edition, and format published by the publisher identified by the publisher prefix) Check digit (the last digit in the ISBN, always just a single digit, that is calculated using a specific mathematical algorithm and only really matters to computer databases and such -- you don't have to know how to compute it)
Note: To date, nobody has been assigned an ISBN block with the 979 prefix, although R. R. Bowker expects to begin issuing those later this year. Since the ISBN-13 system allows for only two book-prefix possibilities (either 978 or 979), the change to ISBN-13 only doubles the available possibilities. One mystery solved.

Real-World Example: 978-1-934631-21-8

What does that string of numbers tell us?

Right away, you can see the "978" prefix that tells us this is a book. The next digit, the "1" following the first hyphen, says it was published in one of the English group countries. The next set of digits (934631) is the publisher prefix. If you looked up this prefix in one of the industry databases, like Books-in-Print, you would find out that "934631" identifies Slipdown Mountain Publications LLC...and only Slipdown Mountain Publications LLC. Nobody else will ever be issued that specific publisher prefix.

The next set of digits (21) represent one specific title, edition, and format in the block of "934631" publisher-prefix ISBNs. In this case, it is the first edition of my own book Devil in the North Woods and, specifically, the e-book format of that book. No other book will ever use the title identifier "21" with the publisher prefix of "934631" and the group identifier "0." And that's what makes it unique. And what makes sure nobody orders an e-book format for this book when they really wanted the paperback format.

Note: The paperback format of that same book has a different ISBN (in this case 978-0-9746553-1-4, which also has a different publisher prefix since our company owns two different blocks of ISBNs although both point only to us).

And then there's the final, check, digit (8, in this case). The check digit calculation involves applying a mathematical algorithm to all the preceding digits (which is why the check digit for the ISBN-10 format is almost always different than the check digit for the ISBN-13 format of the same basic ISBN). The check digit can also be an "X," which is used if the check digit calculation results in "10."

By knowing the publisher prefix, you can immediately determine the size of that block of ISBNs. Since there are only 13 digits total, and the 978 (or 979 eventually) plus the group identifier always total four digits and the check digit is always a single digit, there are only eight digits left to work with. In the above example, the publisher prefix is six digits, leaving only two digits to assign to specific books and, thus, only 100 possibilities (00-99). Therefore, this represents a block of 100 ISBNs.

Since self-publishers usually buy a block of 10 ISBNs and small publishers typically buy a block 100, anyone who cares can quickly determine the size of your publishing venture. And they can determine that even if you leave out the hyphens...but that's a lengthy subject better suited for a follow-up article.

If the ISBN for your book was assigned by one of the many subsidy publishers (who prefer to call themselves "self-publishing companies" or "POD publishers"), the publisher prefix will clearly designate that subsidy publisher as the publisher-of-record. Which means you did not really self-publish at all, as far as the book industry (trade journals, wholesalers, distributors, retailers, libraries, etc.) is concerned. Having a subsidy publisher listed as your book's publisher is like starting your at-bat with two strikes already counted against you.

And that's probably not the way you want to launch your book's marketing campaign.

ISBN - What Does it Really Mean?
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Monday, January 14, 2013

Linear Regression Analysis - Interpreting the Intercept in a Regression Model

The intercept (often labeled the constant) is the expected mean value of Y when all X=0.

Start with a regression equation with one predictor, X.

If X sometimes = 0, the intercept is simply the expected mean value of Y at that value.

Linear Regression Analysis - Interpreting the Intercept in a Regression Model

If X never = 0, then the intercept has no intrinsic meaning. In scientific research, the purpose of a regression model is to understand the relationship between predictors and the response.  If so, and if X never = 0, there is no interest in the intercept. It doesn't tell you anything about the relationship between X and Y.

You do need it to calculate predicted values, though.  In market research, there is usually more interest in prediction, so the intercept is more important here.

When X never =0 is one reason for centering X. If you rescale X so that the mean or some other meaningful value = 0 (just subtract a constant from X), now the intercept has a meaning. It's the mean value of Y at the chosen value of X.

If you have dummy variables in  your model, though, the intercept has more meaning.  Dummy coded variables have values of 0 for the reference group and 1 for the comparison group. Since the intercept is the expected mean value when X=0, it is the mean value only for the reference group (when all other X=0).

This is especially important to consider when the dummy coded predictor is included in an interaction term.  Say for example that X1 is a continuous variable centered at its mean.  X2 is a dummy coded predictor, and the model contains an interaction term for X1*X2.

The B value for the intercept is the mean value of X1 only for the reference group.  The mean value of X1 for the comparison group is the intercept plus the coefficient for X2.

Linear Regression Analysis - Interpreting the Intercept in a Regression Model
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And now I would like to invite you to learn more about interpreting regression coefficients, including centered predictors, interactions, and more, in one of my FREE monthly Analysis Factor Teleseminars: "Interpreting Linear Regression Coefficients: A Walk Through Output." Visit http://www.analysisfactor.com/learning/teletraining4.html to get started today.

© 2008 Karen Grace-Martin â€" Statistical Consultant and founder of The Analysis Factor

Karen Grace-Martin has helped social science researchers practice statistics for 9 years, as a statistical consultant at Cornell University and at The Analysis Factor. She knows the kinds of resources and support that researchers need to practice statistics confidently, accurately, and efficiently, no matter what their statistical background. To get answers, advice, and a list of resources to help you learn and apply appropriate statistics to your data, visit http://www.analysisfactor.com

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Thursday, January 3, 2013

Glossary of Common Accounting Terms

Bling Lingo made simple

Today...again...I was scratching my head over an accounting mess, for which the owner had paid a bookkeeper many dollars over many years. How did it happen? If you don't know the basics, you are a sitting duck, my friend. You know, accountants do it on purpose. They use weird words to make you think that they are smarter than you are. To keep you in the dark. Or, the less nasty ones just don't know better.

Good accountants and bookkeepers want you to learn the lingo. They want to help you make the bling, baby! So, read and learn. Keep this glossary handy as you work with your professional money managers. Use it to begin your journey to financial literacy!

Glossary of Common Accounting Terms

Bling Lingo - Glossary of common Accounting Terms...

ACCOUNTING EQUATION: The Balance Sheet is based on the basic accounting equation. That is:

Assets = Equities.

Equity of the company can be held by someone other than the owner. That is called a liability. Because we usually have some liabilities, the accounting equation is usually written...

Assets = Liabilities + Owner's Equity.

ACCOUNTS: Business activities cause increases and decreases in your assets, liabilities and equity. Your accounting system records these activities in accounts. A number of accounts are needed to summarize the increases and decreases in each asset, liability and owner's equity account on the Balance Sheet and of each revenue and expense that appears on the Income Statement. You can have a few accounts or hundreds, depending on the kind of detailed information you need to run your business.

ACCOUNTS PAYABLE: Also called A/P. These are bills that your business owes to the government or your suppliers. If you have 'bought' it, but haven't paid for it yet (like when you buy 'on account') you create an account payable. These are found in the liability section of the Balance Sheet.

ACCOUNTS RECEIVABLE: Also called A/R. When you sell something to someone, and they don't pay you that minute, you create an account receivable. This is the amount of money your customers owe you for products and services that they bought from you...but haven't paid for yet. Accounts receivable are found in the current assets section of the Balance Sheet.

ACCRUAL BASIS ACCOUNTING: With accrual basis accounting, you 'account for' expenses and sales at the time the transaction occurs. This is the most accurate way of accounting for your business activities. If you sell something to Mrs. Fernwicky today, you would record the sale as of today, even if she plans on paying you in two months. If you buy some paint today, you account for it today, even if you will pay for it next month when the supply house statement comes. Cash basis accounting records the sale when the cash is received and the expense when the check goes out. Not as accurate a picture of what is happening at you company.

ASSETS: The 'stuff' the company owns. Anything of value - cash, accounts receivable, trucks, inventory, land. Current assets are those that could be converted into cash easily. (Officially, within a year's time.) The most current of current assets is cash, of course. Accounts receivable will be converted to cash as soon as the customer pays, hopefully within a month. So, accounts receivable are current assets. So is inventory.

Fixed assets are those things that you wouldn't want to convert into cash for operating money. For instance, you don't want to sell your building to cover the supply house bill. Assets are listed, in order of liquidity (how close it is to cash) on the Balance Sheet.

BALANCE SHEET: The Balance Sheet reflects the financial condition of the company on a specific date. The basic accounting formula is the basis for the Balance Sheet:

Assets = Liabilities + Owner's Equity

The Balance Sheet doesn't start over. It is the cumulative score from day one of the business to the time the report is created.

CASH FLOW: The movement and timing of money, in and out of the business. In addition to the Balance Sheet and the Income Statement, you may want to report the flow of cash through your business. Your company could be profitable but 'cash poor' and unable to pay your bills. Not good!

A cash flow statement helps keep you aware of how much cash came and went for any period of time. A cash flow projection would be an educated guess at what the cash flow situation will be for the future.

Suppose you want to buy a new truck with cash. But that purchase will empty the bank account and leave you without any cash for payroll! For cash flow reasons, you might choose to buy a truck on payments instead.

CHART OF ACCOUNTS: A complete listing of every account in your accounting system. Every transaction in your business needs to be recorded, so that you can keep track of things. Think of the chart of accounts as the peg board on which you hang the business activities.

CREDIT: A credit is used in Double-Entry accounting to increase a liability or an equity account. A credit will decrease an asset account. For every credit there is a debit. These are the two balancing components of every journal entry. Credits and debits keep the basic accounting equation (Assets = Liabilities + Owner's Equity) in balance as you record business activities.

DEBIT: A debit is used in Double-Entry accounting to increase an asset account. A debit will decrease a liability or an equity account. For every debit there is a credit.

DIRECT COSTS: Also called cost of goods sold, cost of sales or job site expenses. These are expenses that include labor costs and materials. These expenses can be directly tracked to a specific job. If the job didn't happen, the direct costs wouldn't have been incurred. (Compare direct cost with indirect costs to get a better understanding of the term.) Direct costs are found on the Income Statement, right below the income accounts.

Income - Direct Costs = Gross Margin.

DOUBLE-ENTRY ACCOUNTING: An accounting system used to keep track of business activities. Double-Entry accounting maintains the Balance Sheet: Assets = Liabilities + Owner's Equity. When dollars are recorded in one account, they must be accounted for in another account in such a way that the activity is well documented and the Balance Sheet stays in balance.

You may not need to be an expert in Double-Entry accounting, but the person who is responsible for creating the financial statements better get pretty good at it. If that is you, go back through the book and focus on the 'gray' sheets. Study the examples and see how the Double-Entry method acts as a check and balance of your books.

Remember the law of the universe...what goes around, comes around. This is the essence of Double-Entry accounting.

EQUITY: Funds that have been supplied to the company to get the 'stuff'. Equities show ownership of the assets or claims against the assets. If someone other than the owner has claims on the assets, it is called a liability.

Total Assets - Total Liabilities = Net Equity

This is another way of stating the basic accounting equation that emphasizes how much of the assets you own. Net equity is also called net worth.

EXPENSE: Also called costs. Expenses are decreases in equity. These are dollars paid out to suppliers, vendors, Uncle Sam, employees, charities, etc. Remember to pay bills thankfully, because it takes money to make money. Expenses are listed on the Income Statement. They should be split into two categories, direct costs and indirect costs. The basic equation for the Income Statement is:

Revenues - Expenses = Profit

(You'll see a profit if there are more revenues than expenses!...or a loss, if expenses are more than revenues.)

Remember, all costs need to be included in your selling price. The customer pays for everything. In exchange, you give the customer your services. What a deal!

FINANCIAL STATEMENTS: refer to the Balance Sheet and the Income Statement. The Balance Sheet is a report that shows the financial condition of the company. The Income Statement (also called the Profit and Loss statement or the 'P&L') is the profit performance summary.

Financial Statements can include the supporting documents like cash flow reports, accounts receivable reports, transaction register, etc. Any report that measures the movement of money in your company.

Financial Statements are what the bank wants to see before it loans you money. The IRS insists that you share the score with them, and asks for your Financial Statements every year.

GENERAL LEDGER: Once upon a time, accounting systems were kept in a book that listed the increases and decreases in all the accounts of the company. That book was called the general ledger. Today, you probably have a computerized accounting system. Still, the general ledger is a collection of all Balance Sheet and Income Statement accounts...all the assets, liabilities and equity. It is the report that shows ALL the activity in the company. Often this listing is called a detail trial balance on the report menu of your accounting program. The detail trial balance is my favorite report when I am trying to find a mistake, or make sure that we have entered information in the right accounts.

GROSS PROFIT: This is how much money you have left after you have subtracted the direct costs from the selling price.

Income - Direct Costs = Gross Profit. When this is expressed as a percentage, it is call Gross Margin.

This is a good number to scrutinize each month, and to track in terms of percentage to total sales over the course of time. The higher the better with gross margin! You need to have enough money left at this point to pay all your indirect costs and still end up with a profit.

INCOME STATEMENT: also called the Profit and Loss Statement, or P&L, or Statement of Operations. This is a report that shows the changes in the equity of the company as a result of business operations. It lists the income (or revenues, or sales), subtracts the expenses and shows you the profit J! (Or loss L.) This report covers a period of time and summarizes the money in and the money out.

The Income Statement is like a magnifying glass that shows the detail of activities that cause changes in the equity section of the Balance Sheet.

INDIRECT COST: Also called overhead or operating expenses. These expenses are indirectly related to the services you provide to customers. Indirect costs include office salaries, rent, advertising, telephone, utilities...costs to keep a 'roof overhead'. Every cost that is not a direct cost is an indirect cost. Indirect costs do not go away when sales drop off.

INVENTORY: Also called stock. These are materials that you purchase with the intent to sell, but you haven't sold them yet. Inventory is found on the balance sheet under assets. It is considered a current asset because you will convert it into cash as soon as you sell it. Beware of turning cash into inventory. You may run out of cash. Work with your suppliers to keep inventory SMALL.

JOURNAL: This is the diary of your business. It keeps track of business activities chronologically. Each business activity is recorded as a journal entry. The Double-Entry will list the debit account and the credit account for each transaction on the day that it occurred. In your reports menu in your accounting system, the journal entries are listed in the transaction register.

LIABILITIES: Like equities, these are sources of assets - how you got the 'stuff'. These are claims against assets by someone other than the owner. This is what the company owes! Notes payable, taxes payable and loans are liabilities. Liabilities are categorized as current liabilities (need to pay off within a year's time, like payroll taxes) or long term liabilities (pay-back time is more than a year, like your building mortgage).

MONEY: Also called moola, scratch, gold, coins, cash, change, chicken feed, green stuff, BLING, etc. Money is the form we use to exchange energy, goods and services for other energy, goods and services. Used to buy things that you need or want. Beats trading for chickens in the global marketplace.

Money in and of itself is neither good or bad. I want you to make lots of it, and do great things with it!

NET INCOME: Also called net profit, net earnings, current earnings or bottom line. (No wonder accounting is confusing - look at all those words that mean the same thing!)

After you have subtracted ALL expenses (including taxes) from revenues, you are left with net income. The word net means basic, fundamental. This is a very important item on the income statement because it tells you how much money is left after business operations. Think of net income like the score of a single basketball game in a series. Net income tells you if you won or lost, and by how much, for a given period of time.

By the way, if net income is a negative number, it's called a loss. You want to avoid those. The net income is reflected on the Balance Sheet in the equity section, under current earnings (or net profit). Net income results in an increase in owner's equity. A loss results in a decrease in owner's equity.

RETAINED EARNINGS: The amount of net income earned and retained by the business. If net income is like the score after a single basketball game, retained earnings is the lifetime statistic. Retained earnings is found in the equity section of the Balance Sheet. It keeps track of how much of the total owner's equity was earned and retained by the business versus how much capital has been invested from the owners (paid-in capital).

Each month, the net profits are reflected in the Balance Sheet as current earnings. At the end of the year, current earnings are added to the retained earnings account.

Glossary of Common Accounting Terms
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Ellen Rohr is the President and Founder of Bare Bones Biz, a business training and consulting company that teaches clients how to turn big ideas into successful businesses. Rohr is the successful author of numerous business basics books, including: Where Did the Money Go? - Accounting Basics for the Business Owner Who Hates Numbers and How Much Should I Charge? - Pricing Basics for Making Money Doing What You Love.

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